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History of the most stringent milk formula Deal: prohibit the use of educational, words imported milk
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Yesterday,louboutin soldes, the State Food and Drug Administration announced that "infant formula milk powder formulations registered management approach" (hereinafter referred to as the "Rules") will be formally implemented from October 1,hogan scontate, the "measures" will be introduced to enhance the infant formula milk powder industry barriers to entry, the recipe for the brand chaos would have been greatly improved. Previously, this management approach had the public for comments, the industry as the most serious in the history of the New Deal milk.
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Deal Post
Registry strictly limited for applicants
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Deputy director of the State Drug Administration food Tengjia material, said the "measures" six chapters and 49, will take effect on October 1. The "measures" to establish a registration threshold, improve production requirements. Referring Drug Administration, specifically manufactured and sold domestically and imported infant formula milk powder formulations are implemented registration and management,dior bracciali, and strictly limited to the applicant qualifications.
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Only with appropriate research and development capabilities, production capacity, the ability to test, in line with powdered infant formula foods Good Manufacturing Practice requirements, the implementation of the Hazard Analysis and Critical Control Point system, the products manufactured in accordance with relevant laws, regulations and infant formula milk powder food safety project standards for the implementation of the test batch of infant formula milk powder production companies can apply for registration product formulations.
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Every business ban over 3 Series 9 recipes
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At the same time, the introduction of the "measures" to limit the number of recipes, so that the people understand the consumer. Teng good material that many domestic enterprises to adopt a similar formula, different brands,adidas forum mid, increase publicity, expand market sales strategy, that is simply the composition and content of a recipe slightly changed form a plurality of new formulations, production of different products of different brands, then different sales channels,louboutin lyon, through the hype to mislead consumers to buy,jordan pas cher, resulting in consumer choice difficult.
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"Measure" Every business principle, more than 3 Formulations nine kinds of product formulations, aims to limit the number of companies recipe, reduce corporate malicious competition, establish a high-quality domestic brands, so that the people see clearly Buy have to understand, truly affordable. In order to optimize its production capacity to meet market needs,hogan rebel ebay, "measures" to allow the company a wholly owned subsidiary of the same group may be used within a company wholly-owned subsidiary of another registered product formulations.
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Prohibit the use of educational, words imported milk
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Labeling in terms of specification, the "measures" require the applicant to submit the application label and instructions for registration and labeling proofs, brochures claimed description, evidence, and presentation requirements of labels and instructions to make careful provision.
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For example, products claiming raw milk,nike air max pas cher, raw milk and other raw materials sources, truthfully identify the specific requirements of origin or the country of origin, it does not allow the use of imported milk from pasture ecological ranch foreign imports of raw materials and other vague information; do not allow labels and instructions expressed or implied in the puzzle, increase the resistance or immunity to protect the intestine.
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Expert doubts
Why implement a unified register?
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Legal Secretary for Food and Drug Administration of Xu Jing, said sales for the territory of China infant formula milk powder production enterprises at home and abroad in line with the principle of unified registration under the WTO, embodies the principle of national treatment. Domestic and foreign enterprises by uniform laws and requirements, marketing authorization, in line with the WTO principle of national treatment is determined to help protect the health products registered all the way, uniform conditions, procedures and requirements, it reflects the fair law enforcement.
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Xu Jing stressed that the new approach emphasizes the common good confidentiality requirements. Participation in infant formula milk powder registration application acceptance,christian louboutin paris, technical review, on-site verification, sampling, experts and other work staff and agencies shall keep aware of the registration of the trade secrets, the entire infant formula milk powder products were registered, Related persons shall keep confidential the commercial secrets they know. At the same time, the applicant shall, in accordance with relevant state regulations on the application materials trade secrets labeled and indicate the basis.
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Market is facing major reshuffle?
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Food and Drug Administration food safety supervision a Secretary General Zhang Jing said the effect will not bring major reshuffle after the new formula milk powder registration system management approach introduced. After the milk formula to achieve registration system management, will give milk powder business marketing strategies and tools to bring about change, to the enterprise, to worry about is which recipe to choose brands to stay, how to make adjustments.
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Zhang Jing said that unless the product quality problems, otherwise the milk powder companies do not face the problem of a major reshuffle.
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How do overseas purchasing,jordan basket?
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Teng good material said that with the continuous development of domestic consumption, the formation of high, medium and low multiple levels of consumption, the part of consumers keen to consumption abroad, willing to buy foreign brands,louboutin bottines, which is the development level of consumption to a certain stage phenomenon . To purchase products abroad or in the country to buy foreign goods through overseas purchasing, and other forms of cross-border electricity supplier, is the concept of a consumer, a consumer experience, but also a consumer to enjoy. Buy products in foreign countries, among them, is part of Chinese enterprises in overseas mergers and acquisitions or the construction of milk production,hermes bracciali, but also our Chinese people produce.
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Teng good material that the concept of consumption should be from the perspective of economic globalization, the consumer is a multi-level, multifaceted, demand is also diverse.
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All walks of life say
Brand milk prices by the end of next year 80% of the brand or disappear
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Woosung three yuan milk division general manager of Air China Beijing, said small factories brand survive mainly relying on brand names, rather than the big brand, so the registration system limit, three series simply can not afford to support the company's operations, it will lead to a small sign factory now bankrupt or sold. Woosung says that the big brands are the ultimate beneficiaries of the registration system. Because the registration system approach provides the ability to research and development, quality control and other advantages companies can submit a new formula based on research results, and as ternary enterprises have a national research center of mother's milk business, technology is undoubtedly the biggest beneficiaries.
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In Chinese milk powder market, the brand will be more active and strong,air max bw, the milk industry mergers and acquisitions will rapidly increase, Woosung flight forecast, after the formal implementation of the registration system, more than 80% of the brand will disappear in 2017. Small brands quickly disappeared, leaving a lot gaps in the market, the big brand sales will growth spurt.
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Dairy experts
Milk prices have stabilized
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For new regulations floor, or to change the industry pointed out that some of the current shortcomings of Chinese milk powder market. Well-known dairy expert Wang Ding cotton that the current domestic infant formula market, mainly in the confusion, a milk business,?chaussures louboutin, can produce dozens or even hundreds of series, some enterprises in order to mobilize the enthusiasm of retail stores, the introduction of a retail monopoly products , resulting in product complicated, but essentially identical formula, prices vary.
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After the introduction of registration system approach, domestic milk prices will stabilize and gradually with international practice, well-known dairy analyst Song Liang said, consumers can buy inexpensive,hogan interactive donna, safe and secure milk, as in the past do not have to compare different products, need not misled by the hype, wasting money. Introduction to the recipe,2014 jeremy scott mega, with the brand reduction, enterprises will cherish existing brands,nike air jordan femme, the flow of products concerned, suppression of counterfeit products appear, on the one hand and traceability system for consumers to grasp information and help restore confidence; help enterprises to strengthen supply chain management to ensure product safety and reliability, Song Liang said, but also help the government to facilitate the full supervision of the product from end to end early, if there are problems, you can discover problems and take effective recall, will minimize the risk .
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New Deal will force enterprises to accelerate the elimination of backward production capacity, reduce the number of brands,escarpins louboutin, but the capacity is huge, huge brand assume sales tasks will result in production capacity further idle, Song Liang that the New Deal of the industry will also bring challenges, business performance or decline previous corporate multi-brand strategy is a response to domestic channels and more complex, chaotic and the launch of the New Deal will cause a corporate brand to go multiple channels, resulting in channel distribution difficulties, sales decline in the enthusiasm.
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