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"New Consumer Law" clearly online shopping "regret right" or accelerate death of small electricity supplier
Implementation of the new "Consumer Protection Law" (hereinafter referred to as the "New Consumer Law"), and will accelerate the domestic or small electricity providers death.
January 1 this year, Jingdong Mall said it would take the lead pilot "New Consumer Law." And this last October revised bill will be officially implemented on March 15 this year. "New Consumer Law" On the concept of "net purchase regret right" to have a more specific definition, in addition to digital goods, perishable, journal subscriptions and other special categories, consumers have the right to online shopping behavior, receipt no reason to return within 7 days from date of goods. Before that, a large number of interpretation mainly by the return side of all online shopping platform, part of the electricity supplier and even take some measures to improve the return threshold, thus affecting the user online shopping experience.
More than the industry on the "First Financial Daily" said that the implementation of the "New Consumer Law" in a way to increase the electricity supplier operating costs, which will make the already exhausted the small electricity suppliers survival more difficult.
Difficult return from blind expansion
December 2013, the Ministry of Commerce Nie Linhai, deputy Director at the Second China Electronic Commerce annual meeting, in 2013, the domestic e-commerce transactions are expected to more than 10 trillion, of which the total amount of online shopping is expected to more than 1.8 trillion retail. According to Ministry of Commerce statistics, from 2006 to 2012, the annual growth rate of the size of the domestic retail network of nearly 99%.
But behind the high-speed growth, but also accompanied by good and bad consumer electronic business platform for online shopping service,occhiali da vista, "the next single easy return is difficult," affecting the healthy development of the electricity supplier market. An online shoppers told reporters that in the past three years, the major electricity supplier promotional war more and more, more and more easy to single-user,ferragamo occhiali da sole, but also increasing the return threshold.
Some electricity suppliers on return policies adopted different measures defined. According to Reporters survey,hogan elective donna, Shop No. 1 specified in the user agreement when the same user a single buy two or more of the same commodity, no longer enjoy no reason to return. And more electricity supplier for large household appliances, mobile phones and other digital category also taken ban no reason to return policy.
Electricity supplier analyst Licheng Dong that the "hard return" behind the refraction of the domestic electricity supplier "Great Leap Forward" impetuous style. The major electricity suppliers are desperate to "making the festival",scarpe hogan outlet, but rarely consider the service order generation capacity after, leading to more orders,chaussure new balance, more return,?chaussures louboutin, operating costs surge,christian louboutin pas cher, "malignancy", so just try to raise each species threshold conditions for return, but this way, their reputation will become poor. An electricity supplier practitioners told reporters that the average return electricity supplier promotional period was 3 times that of other periods.
There are arguments that the "hard return" is the product of domestic electricity supplier Forced simple and crude style competition under. Each are in the "price to fight, fight scale,?outlet woolrich, grab financing",alexander mcqueen occhiali da sole, but rarely consider the health of their own service capabilities and platforms, thereby reducing costs by raising the return threshold.
Accelerate polarization electricity supplier
January 1, Jingdong side said, will be the first trial operation "New Consumer Law." Jingdong a person on the "First Financial Daily" said, Jingdong from import category began the trial, and businesses open platform will be part of the progressive implementation of Jingdong after receiving the training.
Occupation of the legal profession,tn requin, Zhao told reporters that in addition to defining the "net purchase regret right", the "New Consumer Law" also provides online trading platform should bear joint and several liability, which is part of the main platform for open.
However, Zhao occupation also said that the current domestic electricity business competition environment is more dangerous, often full of "malicious return" conduct against competitors with a purpose. But the standards identified "malicious" behavior is still not transparent enough,hogan prezzi, and this is the "New Consumer Law" flawed place.
Licheng Dong said that the implementation of the "New Consumer Law" will accelerate the polarization of domestic electricity supplier,louboutin soldes, Jingdong, Lynx,occhiali da sole adidas, Tencent electricity providers and other large electronic business platform has enough room for optimization in the capital advantage, but for the domestic small and medium vertical electricity supplier, which will undoubtedly increase the pressure to survive.
Licheng Dong believes that Jingdong the past few years has been in the logistics service system through huge investments, end to end service chain has been the basis of warehousing, distribution and other "new consumer law," the introduction to some extent to meet the competitive advantage of Jingdong, for Taobao sellers on the platform, it could boost the operating costs of 1 to 2 points, but also certainly help Taobao sellers ecological purification degree. The greatest impact is apparel, footwear category vertical electric providers.
He said that at present, the domestic apparel, footwear category vertical electric providers average return rate of up to 10%, while electricity supplier such channels often classes are mostly in low-cost competition,woolrich outlet roma, the electricity supplier channels class itself margins less than 10%, once the strict rules on the 7th no reason to return, which is part of the cost of such electricity supplier will bring tremendous pressure.
Electricity supplier analyst Luzhen Wang also told reporters that the return on the electricity supplier that the greatest impact of a "reverse logistics" service chain from the point of view, from the user side of the pickup,louboutin soldes, followed by the re-classification of goods, and then back on the warehouse with shelves, further comprising modifying back-end systems of financial data, not even counting the human cost. Overall,bmw occhiali da sole, the "reverse logistics" is much higher than the cost of goods sold.
At present, the vertical electric provider is in its death throes. On the one hand, with the pattern of domestic electricity business stable, small vertical electric provider is difficult to obtain new financing; Second, the domestic electricity supplier resources are mainly controlled by the flow of several large platform Ali, Jingdong,new balance 1400, Tencent, financing difficult, vertical electric provider independent procurement costs higher traffic,ugg bottes enfants, Lok and other electricity providers have given up their own independent sites turn to Lynx and other open platforms "work"; the third is that, with Jingdong, Suning, Tencent large platform electricity supplier category expansion, after the channel-based vertical electric provider is difficult to gain an advantage in terms of price and category.
However, Li Chengdong that domestic vertical electric providers do not pessimistic, one in the "winter" to do their own commodity supply chains; the second is to find new opportunities for the mobile space. Licheng Dong is expected in 2014, or will be, including the United States together superior products, including four vertical electric provider market.
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