标题: chaussures asics resulting in partial loss of tourists [打印本页] 作者: b233ugux6 时间: 2015-12-31 14:45:16 标题: chaussures asics resulting in partial loss of tourists
Foreign fast food "side by side" quietly escaped gusto prices
Price increases varied ways far better than Chinese counterparts without a trace, but the brand image will inevitably damage
Focus collective rise in food prices
Recent Chinese fast food off the "price" tide so the parties talking, in fact, the Western fast food have already been completed in the first half of the "price" action,air max pas chèr, thus avoiding the foot in all walks of life to put up a joint food "vocal opposition" . Compared to the recent price action of high-profile Chinese fast food, Western fast food's price action would seem subtle. They often through re-combination product, cancel concessions replace cheap commodity,scarpe hogan outlet, launch new products,rayban, "downsizing" and other ways to "hike."
However, industry experts have said that a few months from the market reaction, a wide variety of foreign fast food "hike" ultimately affect consumer confidence, affecting the brand image, resulting in partial loss of tourists, and therefore whether the price adjustment can not be considered purely economic account.
Nothing to do with rising raw material price adjustment claims
It is understood that in the first half of this year,moncler wikipedia, the prices of foreign fast food operations, KFC is the latest, a national unified price increases. Last month on the 16th, Kentucky suddenly announced a nationwide unified price, and price increases of up to eighty percent coverage,asics gel lyte 3 femme, an increase of 10% -20%. One single product AM 0.5 yuan -1 million,louboutin prix, the largest package product price rises, family bucket mention 64 yuan from the original 59 yuan.
And McDonald's and Starbucks prices will sooner. McDonald's start from the end of May, rate hike is 0.5 yuan -1.5 yuan; Starbucks' price action is starting from the end of April, including Beijing, Shanghai and other places the highest increase of 5 yuan, while Guangzhou is 3 yuan; Pizza Hut is in this year January 1 official in the country on the part of a single product price increases,peuterey donna nuovo, price increase of 1-3 million.
Western fast food are the "price" of the move, saying different. Owns Pizza Hut, KFC brand company Yum China bluntly, "price" is based on raw material prices. KFC last month to explain price increases in the case statement: "In recent times,ufficiale moncler, food and other raw material prices rise to varying degrees,chaussure zanotti, in addition to a variety of cost labor costs, rental costs,gucci lunette de soleil, utilities costs, also have different ranges of prices, enormous cost pressure . "
However, McDonald's and Starbucks is claimed, but the price "adjustment", and has repeatedly stressed that has nothing to do with raw materials prices. McDonald's Co., Ltd. in Guangzhou Public Relations Department of the relevant responsible person, the price is adjusted according to changes in supply chain costs and economic development made, and with the recent rise in the market price of meat and eggs are not directly related. Starbucks also said the price has nothing to do with the raw material prices,asics brasil, which explained that, after Starbucks outlets in addition,tom ford lunette de soleil, there are many franchise stores, the company has taken back the franchise stores, to unify the shop around the price of the product.
Prices way hidden guise
And recently announced Chinese fast food directly "price" is different from Western fast food price move seem subtle. Starbucks part supplies replaced cheaper suppliers, such as stirring rod replaced by a wooden green grass, pipe-shaped plastic soft sticks; replaced Mengniu milk from Nestle, sugar packets from EcoWater into the Pacific. Starbucks is strengthening, "Petty style," the details are replaced. McDonald's will be its restaurant is divided into two levels: one is located in the bustling commercial circles,abercrombie outlet, "a shop", while the rest are "two shop" in the end of May, McDonald's shops in its level "price adjustment" . According to the provisions of their company,giuseppe zanotti pas cher, in addition to the direct price of some products,abercrombie paris, these stores also provisions do not use coupons, student cards. In Guangzhou, there are 12 McDonald's such "a shop."
In addition, the reporter found recently to speed up the introduction of new products are Western fast food, with an average of four a month at least three new food and drinks. Because it is new, the price is "new", cheap, low value of old products will continue to be eliminated. "Downsizing" is also a means of conventional Western fast food, consumers have to reflect now components of KFC family bucket significantly less than before.
Careful consumers understand the mind and bright eyes
Western fast food after the price adjustment, business or brand is affected One interviewed Wang told reporters that she and her boyfriend went to the weekend just to eat KFC family bucket parts, family bucket up five dollars does not say,nike baratas, but feel the weight a lot less than before: "Before the two of us eat family bucket is eat, but now finished also do not feel full. "
After Starbucks using cheap commodity, there are consumers that, "Petty style" disappeared, disappointing. "Now Starbucks coffee with McDonald's, KFC 10 yuan less than the coffee is no different." Catering industry have pointed out that for a company to "sell temperament" of it, Starbucks fans are particularly sensitive to the quality of Starbucks products to reduce costs and to "repackage" the impact on consumer confidence can not be discounted.
Yesterday,hogan online, the secretary general of China Cuisine Association frontier that the face of raw material prices, the only way to "price" is not reduced pressure. For food and beverage companies,chapeau nhl, in fact, there are ways to balance defuse pressure, such as raw materials purchasing channel now has a lot of raw materials in the pre-provisioned damage,céline lunette de soleil, the extent of damage packaging, kitchen production, coal, electricity, water,louboutin paris homme, gas, etc. aspects, can be achieved by strengthening management "saving" to reduce costs. (Reporter: Europe Chi Kwai)